Small Business Web Site Development

Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task. Instruction on how to write a creative, brief Web site plan provides readers with a guide on Web site design and content production. Tutorials for building Web sites in HTML, Macromedia Dreamweaver, Microsoft Front Page, and Netscape Composer guide readers in web design using the latest and most popular programs. Tutorials for creating graphics in Adobe Photoshop and Image Ready. Tutorials for publishing a site using FTP and Web authoring tools provide readers with hands-on instruction. Thorough instruction on publicizing a Web site using search tools, other online techniques, and offline methods. An invaluable and fundamental reference for marketing personnel in small businesses and for information technology professionals.

Have you ever dreamed of starting your own gift basket business? Have you been hesitant to put your plans into action? This comprehensive book contains all the necessary tools and success strategies you will need to launch and grow your own business. Author Shirley George Frazier, a successful home-based gift basket entrepreneur, shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She will show you how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. From painless record keeping to savvy marketing techniques, her step-by-step methods are realistic, innovative, and easy to understand. Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide can help you experience the satisfaction of building your own home-based business. Learn all about: what it takes to be a gift basket professional; appealing to the ideal market; pricing competitively; outshining the competition; developing a Web site and generating traffic to your site; home office and workspace setup; getting paid. Use these special features and workbook pages: customer profile form, sample business plan, buying chart for supplies, sample purchase order, sales invoice sheet, delivery schedule form, expense analysis worksheet, extensive gift product listing.