Corporate Web Development

This thoroughly revised Second Edition has been updated to reflect the latest techniques and issues surrounding the development of software and systems for the Web. You will find: 33The first edition of this book hit the streets late in 1999. For the most part, it was based on my experiences in developing Active Server Page-based applications for the retail and healthcare industries. I was an independent consultant then, but shortly before finishing the book I joined Rational Software Corporation. Working for Rational has given me the opportunity to visit and to work with many organizations that are in the process of building Web-centric applications. And I've seen everything, from well-managed teams producing top-quality software to chaotic teams desperately seeking the right guidance to a few others that still seem to be in denial.In the two years since the publication of the first edition, I've also seen the rise of the J2EE platform, and have to say that since then most of my Web application development experience has been with J2EE architectures. As a result, most of the material in this second edition is oriented toward the Java environment. This doesn't mean that .NET developers, or even Cold Fusion and PHP developers, can't build applications with the guidance in this book. You can. It's just that the majority of the examples in the design and implementation chapters, and in the reference applications, are written for JavaServer Page-based applications.The ideas in this book and in the previous edition are all the result of a desire to combine my object-oriented skills and the area of Web application development. I had little problem applying use case analysis, and it wasn'tuntil I started creating analysis and design models that I realized things were going to get difficult. When creating a Web application, my conceptual focus was always on the Web page; and my idea of a model kept revolving around the concept of a site map.

With the struggling US economy, many businesses have had to implement steps to curb expenses and pinch pennies. One of the first areas to feel these cutbacks is the web site design and development group. Employees have been asked to fill roles previously held by other employees due to staff reductions. At the same time, these remaining employees are expected to execute robust and efficient mechanisms for their corporate web sites on a tight or non-existent budget. Developers and designers are looking for shortcut tools to get there. It's all about getting more bang for the buck. Web design on a Shoestring is the tool these web site developers and designers need. It reveals all sorts of free or inexpensive resources that are available but unknown. More specifically, Carrie Bickner shows you how any individual can do the things a team of web professionals are often brought in to do. Learn how to create a pennywise plan so that you avoid being nickled and dimed to death later. Find out the best ways to test your web sites efficiencies and functionalities. Understand the most effective content management systems, and the commercial products to use or avoid - all with no dollars being spent.